PMNCH

Client - PMNCH

Studio - Lopez Design
Role - Communication Designer

Persuasive advocates for women, children, and adolescents. Their 2021-25 strategy ushered in a renewed focus on well-being, prompting a new identity marked by a bold voice and evidence-based advocacy.

The new identity needed to resonate with unity, diversity, & inclusivity, fostering a sense of community among all partners. Aiming to embody partnership and knowledge for seamless digital communication.

The circular 'PMNCH + for' logo embodies active advocacy, offering versatile manifestations for various objectives - for change, women, children, adolescents, and more. The PMNCH Pictionary, a democratic branding system, features characters in diverse roles and colors, breaking language and cultural barriers, representing a global community.

Four color palettes tell stories of change in key focus areas - SRHR, Adolescents, and Women and children, providing a contemporary brand system. With 226 characters and 65+ elements, PMNCH crafts impactful digital stories, illustrating a united global mission. The new identity, a palette of colors and humanistic elements, effectively conveys stakeholders' narratives in the digital landscape.

Crafted at Lopez Design Pvt Ltd.

The focus group is - women, children, and adolescents. The humanistic identity reflects the joy of empowerment, equity, partnership, and inclusivity.

The new identity uses imagery that reflects its values and goals. The partnership rings symbolize the collaboration and commitment of different stakeholders. The warm tonality helps convey a sense of compassion.

Role - Communication Designer

With a palette of colors and humanistic elements, that inclusively narrate the stakeholders' stories in the digital realm, championing PMNCH's united global mission.

Next Project: 1.8 Billion

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