1.8 Billion Young People for Change

Client - PMNCH

Studio - Lopez Design
Role - Communication Designer
+ Some Cool AR Filters

1.8 Billion Young People for Change is PMNCH's global initiative rallying youth to voice their concerns and shape their future, focusing on health and well-being.

The movement's strategy embodies spontaneity, immediacy and action, reflecting the dynamic energy of youth passionately mobilizing for change

1.8 Billion Young People for Change is a groundbreaking initiative by PMNCH, targeting the largest youth population in history to voice concerns and shape the future, particularly in health and well-being. It aims to become a global youth movement, culminating in the first 'Global Forum for Adolescents' in October 2023, where youth will engage with leaders to influence policy changes.

The movement is characterized by spontaneity, immediacy, and action, representing the dynamic spirit of youth advocates. Its visual identity features a thick, hand-drawn stroke, emphasizing urgency and individuality. This personal touch symbolizes each young person's unique contribution to the movement, making it a responsive, dynamic, and inclusive identity. The imagery and motion design extend this narrative, incorporating multilingual, multicultural visuals and patterns that resonate globally. The extensive use of motion, including creative Instagram filters and engaging Giphy stickers, has made the movement's message more accessible and widespread.

At its core, 1.8 is about inclusive health and well-being, spanning five domains aligned with sustainable development goals. This multi-sectoral approach addresses a wide range of issues affecting youth, from gender inclusivity to employability. The initiative's commitment to inclusivity is mirrored in its pluralistic design system, reaching out to diverse young individuals globally, ensuring every voice has the opportunity to be heard and make an impact.

Crafted at Lopez Design Pvt. Ltd.

"Youth" of today: Nishtha Sharma & Era Namjoshi

Adolescent: Dhruv Suroop

Additional Youth: Malvika Dwidedi

The Shape of 1.8

The "1.8" stroke embodies the movement's spirit, inviting participants to adopt and adapt its hand-drawn style. This approachable design encourages individuals to personalize the emblem, making their mark in the global narrative for change. Each unique rendition amplifies the collective voice, transforming the stroke into a symbol of unity and personal expression in the fight for a healthier, more equitable future.

The 1.8 movement is a beacon of inclusivity, using the universal language of design to connect across cultures. The stroke in its branding is more than a symbol; it's a linguistic bridge that incorporates multiple languages, making every message a welcome mat for global youth.

Content-wise, the initiative is as diverse as its audience, embracing a wide array of languages and cultural narratives. This approach ensures every young person feels seen, heard, and motivated to join the cause, truly embodying the global scope of the movement.

The campaign's diverse linguistic content ensures its message of youth empowerment resonates globally, embodying the inclusive and far-reaching spirit of 1.8 Billion Young People for Change. This invites every young individual to see themselves as part of this transformative narrative.

Role - Communication Designer

Join the movement, shape the future — be the voice of change in the chorus of 1.8 billion.

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