And Academy
Client - IIAD
Studio - Lopez Design
Role - Communication Designer
AND Academy, launched by the Indian Institute of Art and Design, is a cohort-based online platform dedicated to transforming careers with specialized design upskilling courses.
The name AND comes from the core offering of the brand, Art ‘n’ Design or A ’n’ D. As a conjunction, it allows us to project it in addition to their existing profession, such as Engineering AND Design.
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AND Academy, established by the Indian Institute of Art and Design, offers a strategic upskilling path in design for graduates and early-career professionals. Its name encapsulates the combination of Art 'n' Design, positioning itself as an additive skill to one's existing profession, with the flexibility to expand into future learning opportunities.
The Academy's identity is defined by dynamic typography, using the sharp 'Antarctica' typeface to visually represent career progression through design education. This typographic approach, animated with motion, lends the brand a contemporary and lively feel.
Adopting a 'content-first' approach, AND Academy's branding is authentic and approachable, with the word 'AND' creating a conversational bridge between skills and aspirations. The user interface is clear-cut and energized, designed to engage and inform the ambitious young demographic at the heart of the Academy's mission.
Crafted at Lopez Design Pvt. Ltd.
Role - Communication Designer
Charting the 'AND' in command of your career with design that moves as fast as you do.
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