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Magic Edtech

Client - Magic Edtech

Studio - Lopez Design
Role - Communication Designer

Rebranding Magic immerses you in the digital learning universe—a space where growth unfolds through joyful EdTech experiences, fostering a humanistic approach to learning.

We crafted a vibrant digital presence for Magic Edtech, unveiling a fresh logotype paired with a dynamic visual motif, elevating the educational technology brand with distinctive energy.

Magic Edtech, a pioneer in digital education, has transformed its brand positioning. Evolving from K-12 education to higher education and professional training, the focus is now on being B2B consultants with a broad understanding of their diverse audience. The new tagline, 'Digital Learning for Everyone,' reflects this inclusive shift. The clean and efficient logotype mirrors Magic's humanistic yet technological character, emphasizing quality and standards.

The visual system, using circular digital particles, encapsulates the magical experience of technology. The purple, green, and black color palette adds an edgy and forward-facing touch, setting Magic Edtech apart. The redesigned user journeys prioritize seamless navigation, improved findability, and minimal cognitive load, emphasizing action-oriented steps: solve, build, deliver, and support.

Crafted at Lopez Design Pvt Ltd.

In shaping Magic Edtech's distinct motion identity, we harnessed dynamic visuals to elevate their brand essence, infusing every frame with the essence of Magic.

Recognizing the vital role of motion in branding, we crafted a playful, seamless dance of elements that not only captures attention but also aligns harmoniously with the brand's ethos.

The result is a motion identity that doesn't just move, but also speaks the language of magic, adding a precise and playful touch that turns every interaction into a delightful journey.

Role - Communication Designer

Crafted with magic, ensuring an enchanting digital learning experience for everyone.

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